While Chipotle is making changes for the better, McDonald’s is plummeting down a dark hole. No matter how hard the company tries, it cannot recover from its plastic past.
For the past two years, the popular fast food chain has become increasingly unpopular as sales begin to slump. McDonald’s has closed more than 350 stores since the beginning of 2015, and it seems that it is only getting worse.
“As the world’s leading Restaurant Company, we are evolving to be more responsive to today’s customer,” CEO Steve Easterbrook said in a statement. “McDonald’s management team is keenly focused on acting more quickly to better address today’s consumer needs, expectations and the competitive marketplace.”
It is true that the large level of global burger competition is part of the problem, McDonalds has also faced a lot of food safety and labor scandals over the past few years; this is especially true in the international locations.
Take for example Japan, Japan has the second largest market after the United States, sales fell 39 percent in January, this caused 130 stores to close in the following months. American first quarter sales have fallen 2.3 percent in 2015, compared with the previous years. This, of course, has McDonald’s executives fumbling for a way to reclaim customers who have defected for healthier options such as Chipotle and Panera.
McDonalds has made announcements for healthier options such as stopping the sourcing of chickens treated with human antibiotics. But, the company has also made announcements for an additional shutdown of 350 restaurants.
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